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Leen Al Falah
Leen Al Falah

Senior Front-End Developer & Product Designer

5 years building online stores and brand sites. Team lead at Packman. FWA award winner.
Award winner · Riyadh Season
Leen Al Falah, senior front-end developer and product designer

I'm Leen. I design websites and build them myself, front to back.


Things I built at Packman.

Real online stores I designed and coded myself: interactive 3D product views, brand sites and online showrooms. Tap any one to open it full-screen.

Showreel

2024 reel

3D Storefront

E-commerce

Perfume Brand World

Brand world

Virtual Runway

3D fashion

The Gift Shop

E-commerce

Showreel

2024 reel

3D Storefront

E-commerce

Perfume Brand World

Brand world

Virtual Runway

3D fashion

The Gift Shop

E-commerce

Private Showroom

Luxury retail

The Red Room

Online store

Collection Launch

Fashion

3D Product Viewer

Product

Showroom Intro

Intro film

Private Showroom

Luxury retail

The Red Room

Online store

Collection Launch

Fashion

3D Product Viewer

Product

Showroom Intro

Intro film



Wanna know more
About me?


What I'm into
  • Designing interfaces
  • Writing front-end code
  • Making cheesecake 🍰
  • WebGL & 3D on the web
  • Interaction & motion
  • Pixel-level polish

A bit about me

I like the web to feel like something, not just work. I obsess over the small stuff: the way a page loads, how a product turns, the half‑second a button takes to answer. If it ships with my name on it, it isn't average.

At Packman

I rebuilt what their store builder could do.

I'm Packman's Product Design & Development Manager. The platform shipped templated stores; I wanted ones that felt like real places, so I pushed its builders past their limits with custom 3D, motion and interaction. Because I both design and write the front-end, nothing gets lost on the handoff. I work AI-assisted, which is how most of the stores above went from a blank file to live in under a week. A couple in a single day.

Design and code, by the same person.

Product Design & Development Manager

  • Lead product design and front-end development across the studio's web projects.
  • Pioneered an AI-accelerated build workflow that ships premium, production-ready sites in days, not months.
  • Bridge design and engineering: design systems, reusable component libraries and interactive 3D.
  • Turn bold concepts into award-quality, high-converting web experiences.

Creative Web Director

  • Building 3D stunning interactive websites using Threejs.
  • Developed realtime physics simulation using cannonjs.
  • Building custom shaders.
  • I've managed to create an 60-fps 3D websites with smooth transitions.
  • Worked with multiple teams building 3D websites.
  • Developing ideas for 3D interactive websites.

3D Web Developer

  • Responsible for building 3D estimator system websites using Threejs, with complex tasks need a lot of experience in webgl.
  • Worked with multiple teams building 3D websites with 3D designer and UI/UX designer, Product Manager, Product designer...

Creative web Developer

Putting my skills into action in building creative web experiences for various clients across the web resuting in some awward winning projects.

Let's build your next site

Now you know me. Tell me about your next project and I'll build it.

Download CV